The Chief Executive Officer of Fendini Group, Prince Adelaja Adeoye, has urged policymakers and real estate stakeholders to prioritize quality and sustainability in housing development across Nigeria.
He made the call during the Scale Up Conference, held at the Ibadan Business School, and organized by Geobrooks Consortium, a leading real estate consulting firm led by Ambassador Sanni Babatunde.
While delivering his keynote address, Prince Adeoye emphasized the need for a paradigm shift in the real estate sector, warning against short-term approaches to housing delivery.
“Quality and sustainable housing projects must be the cornerstone of every developer’s vision,” he stated. “We cannot afford to build for the short term; our structures should withstand the test of time while promoting environmental stewardship and affordability for future generations.”
He also highlighted the importance of public-private partnerships in achieving housing goals, urging developers to strengthen collaborations with government agencies.
“Collaboration with government is non-negotiable,” Adeoye noted. “It ensures regulatory support, infrastructure alignment, and policies that prioritize long-term societal benefits over quick profits.”
The conference brought together industry leaders, government officials, and developers to explore strategies for scaling up urban development in Oyo State.
Among the key speakers were; Mrs. M.O. Adebiyi, Executive Director of Oyo State New Towns and Cities, who shared insights on innovative urban planning initiatives.
Hon. Olakunle Akinshete, Special Adviser to Governor Seyi Makinde on Housing and Urban Development, who discussed government efforts to address housing deficits.
Mr. Olawumi Falodun, Publicity Secretary of the Real Estate Developers Association of Nigeria (REDAN), Oyo State Chapter, who examined industry standards and challenges.
Mr. Medupine Abiodun, Managing Director of Dupine Properties, who spoke on financing models for scalable housing projects.
Participants commended the event for fostering dialogue on practical solutions to Oyo State’s housing challenges amid rapid urbanization and population growth.
In a major highlight, Prince Adeoye received a prestigious award recognizing his outstanding contributions to housing development in Oyo State. The honor celebrated his leadership in the flagship Rayfield Gardens City Estate, a sustainable residential project noted for its eco-friendly design, green spaces, and community-oriented amenities, setting a benchmark for modern living in Ibadan.
Speaking during the award presentation, Ambassador Sanni Babatunde praised Adeoye’s achievements:
“Prince Adeoye’s work exemplifies how private sector innovation can drive public good. This award is well-deserved and inspires us all.”
The conference concluded with networking sessions and panel discussions, leaving participants optimistic about collaborative advancements in the state’s real estate sector. Organizers announced that follow-up events will be held to monitor policy implementations inspired by the discussions.
